--- title: Consumer Duty turns two description: The FCA's flagship policy turns two this year. image: https://454246.fs1.hubspotusercontent-eu1.net/hubfs/454246/ITC%20Compliance/Photos/itc-featured-image.png --- Menu [![itc-compliance-logo](https://454246.fs1.hubspotusercontent-eu1.net/hubfs/454246/itc-logo-grey.svg) ](https://itccompliance.com) - [ Contact us ](https://itccompliance.com/contact) [Member login ](https://itccompliance.com/account) - Industries ## Industries Explore how ITC Compliance supports businesses across key sectors including motor, travel, retail and consumer goods. - [ Automotive ](https://itccompliance.com/industries/automotive) - [ Travel ](https://itccompliance.com/industries/travel) - [ Retail ](https://itccompliance.com/industries/retail) - Solutions ## Solutions Our solutions are designed to help businesses access regulated activity, reduce regulatory risk and maintain compliance through practical systems, expert support and ongoing oversight. - [ Appointed Representative (AR) ](https://itccompliance.com/solutions/appointed-representative) - [ Introducer Appointed Representative (IAR) ](https://itccompliance.com/solutions/introducer-appointed-representative) - [ Virtual Appointed Representative (VAR) ](https://itccompliance.com/solutions/virtual-appointed-representative) - [ Compliance Consultancy ](https://itccompliance.com/solutions/consultancy) - [News & Insights ](https://itccompliance.com/news-insights) - About ## About ITC Learn more about ITC Compliance, our experience as a leading FCA Appointed Representative network and how we support businesses operating in regulated environments. - [ About ITC Compliance ](https://itccompliance.com/about-itc-compliance) Search Industries - [ Automotive ](https://itccompliance.com/industries/automotive) - [ Travel ](https://itccompliance.com/industries/travel) - [ Retail ](https://itccompliance.com/industries/retail) Solutions - [ Appointed Representative (AR) ](https://itccompliance.com/solutions/appointed-representative) - [ Introducer Appointed Representative (IAR) ](https://itccompliance.com/solutions/introducer-appointed-representative) - [ Virtual Appointed Representative (VAR) ](https://itccompliance.com/solutions/virtual-appointed-representative) - [ Compliance Consultancy ](https://itccompliance.com/solutions/consultancy) [News & Insights ](https://itccompliance.com/news-insights) [About ](https://itccompliance.com/about-itc-compliance) --- [Member login ](https://itccompliance.com/account) - [ Contact us ](https://itccompliance.com/contact) 2 July 2025 # Consumer Duty turns two It continues to be the FCA’s flagship policy with its four outcomes driving a significant portion of the regulator’s work: 1. Products and Services: Ensuring that products are designed to meet the needs and objectives of a target group of customers. 2. Price and Value: Confirming consumers receive fair value for the products and services they purchase. 3. Consumer Understanding: Making sure that consumers can understand the products and services offered to them. 4. Consumer Support: Providing adequate support to consumers to help them make informed decisions. ITC has helped the network embed the Consumer Duty into their businesses through the training of staff and embedding of systems and controls designed to meet the above outcomes.  Alongside the regulator’s new supporting growth objective, the broad reach of the Consumer Duty has enabled the FCA to review its existing rules and consider removing some of those that are no longer required. One of the proposals suggests the removal of the additional rules for motor dealers around the sale of GAP Insurance, such as the two-day moratorium rule. These may no longer serve their purpose, given how the market has changed since these rules were first introduced 10 years ago. Following the changes made to the product after the FCA banned sales for a period in 2024, under the Consumer Duty, GAP Insurance must provide fair value to customers through whatever distribution channel they buy through. Therefore, we believe it is unfair to have rules adding unnecessary friction to sales by motor dealers. Unsurprisingly, and as part of its ongoing support for network members, ITC has responded to this consultation on your behalf, very much supporting the removal of these rules. Watch this space!  ### The Latest ![](https://454246.fs1.hubspotusercontent-eu1.net/hubfs/454246/ITC%20Compliance/Photos/itc-line-long-blue.svg) - 21 July 2026 [Beyond benchmarking: It's time to rethink the purpose of the F&I Log](https://itccompliance.com/news-insights/beyond-benchmarking-its-time-to-rethink-the-purpose-of-the-fi-log) - 15 July 2026 [The FCA has issued a further consultation paper on simplifying the insurance rules](https://itccompliance.com/news-insights/the-fca-has-issued-a-further-consultation-paper) - 24 June 2026 [Compliance training that drives adoption, not just attendance](https://itccompliance.com/news-insights/compliance-training-that-drives-adoption-not-just-attendance) - 17 June 2026 [Consumer Credit Act reform: A major shift for UK consumer credit regulation](https://itccompliance.com/news-insights/consumer-credit-act-reform-a-major-shift-for-uk-consumer-credit-regulation) - 10 June 2026 [Focus on consumer understanding](https://itccompliance.com/news-insights/focus-on-consumer-understanding) ### News & insights [Read more from ITC Compliance](https://itccompliance.com/news-insights) [![ITC Compliance Logo](https://454246.fs1.hubspotusercontent-eu1.net/hubfs/454246/ITC%20Compliance/Logos/itc-logo-white.svg) ](https://itccompliance.com/) ITC Compliance transforms regulatory complexity into opportunity — empowering businesses to innovate with confidence and ensuring consumers feel secure, informed, and protected in an ever-changing landscape. 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Our Financial Services Register number is 313486. This information can be checked on the Financial Services Register by visiting the FCA's website [https://register.fca.org.uk/s](https://register.fca.org.uk/s) or by contacting the FCA on 0800 111 6768. ITC Compliance Ltd is a company registered in England and Wales with company number 04874285. Registered address of 20 Fenchurch Street, London. EC3M 3BY. VAT registration number is 901345266.  ITC Compliance Ltd © 2026 ITC Compliance. 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